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2.22. Pricing too low on digital printing?

I am having problem with the pricing levels in Estimate. Especially since I bought the digital graphics module.
Here is the problem. Pricing 24 5" by 10" Edge prints 4 color process on white hp vinyl. Contour cut with duracoat foils. I get a price of $90.
That is way too low. My global prices, etc. seem to be inline with others so why this price?

It is important to review the markup on your foils. The default
markup of 100% may not be adequate here. You may wish to try markups on the foil in the range of 300-400%.